PLANNING: CALL SHEETS

Below are screen shots of call sheets I have created. We had to use call sheets in our group as a basis for planning our shoots and it worked well as it helped us to keep organised. By using call sheets we've been able to plan out props and shoot dates as well as making sure that people knew what they needed to bring or where they should be. 

RESEARCH: ANALYSING RADIO ADVERTS - DOCTOR WHO

Having looked at and analysed example of radio adverts from the 1970s, I'e decided to also analyse more modern day radio adverts. I wish to be able to find out the key information that should be displayed in these types of adverts and what has changed  between older and more modern radio adverts so that I can include information that is necessary and effective.

In the radio advert for doctor who it has followed a very similar pattern to those of the 1970s. It used voice overs, sound effects and music to advertise the genre of the film. The beginning consisted of the use of a recognisable sound effect which represented the "Tardis". This immediately helped the audience to associated the sound with doctor who and can help to grab people's attention. The voice over used was from one of the main characters who narrates the advert offering he insight into her own character and the relationship between herself and the doctor. She does not however explain the storyline in detail in the way that some of the 1970s adverts did.  "The doctor" is repeated and mentioned as well as the name of the female characters narrating "I'm clara Oswald" however the official title of the television drama isn't introduced until later in the advert where a different narrator is used. This change in voice has enabled the first narrator to stay in character and create drama and excitement however the second voice displays clear information about the programme  such as: "on BBC 1" and "Saturday at 7. 

Genre is established through music which creates dramatic tense feel as well as the speech and the sci-fi sound effects used. As well as this, the theme tune for the television series accompanies the second narrator and there are bites of audio from the television series being included within the advert to add depth to the story. The audio creates excitement and tension as shouts can be heard. 

RESEARCH: ANALYSING RADIO ADVERTS - SUPERMAN

I have listened to the radio advert for the film Superman (1978). I have been able to identify common features found in radio adverts.

The narrator used helps to grab the attention of the audience. A relationship is built with the audience through synthetic personalisation. The narrator states "nothing you have ever seen heard or imagined could ever  prepare you for this reality", the use of the personal pronoun "you" helps to build this personal relationship with the audience. There is a strong and over dramatic description of the film such as "brought to you by the awesome technology of modern film and "the man and the story are as real as you are". Not only does this grab the attention of the audience but it helps to establish the tone and key genre of the film as it appears dramatic and action packed. The music assists in creating this sense of action and adventure as it is dramatic and in places and is a type of music that is very stereotypically used with action or hero movies. Super is now the movie - here there is an assumption that superman is known by the audience suggesting that the audience is viewed as being very broad.

As well as this, the advert features a tag line "you'll believe a man can fly" which allows consumers to make a connection between the poster and the film tying together all promotional aspects of the film. The title of the film "Superman" is repeated at various points in the advert to reinforce this to the audience. There is also, again following the pattern of radio adverts, information on when and where to see the film, "now at selected west end and suburban cinemas", and the rating "certificate A".

RESEARCH: ANALYSING RADIO TRAILERS - APOCALYPSE NOW

I have also looked at the radio trailer for the film "Apocalypse Now". The speech at the beginning is not accompanied by music. The music is eased in gradually as it is loud and bold. It is introduced after the first part of dialogue where the film title is stated. This emphasises the release of the film and the name of the film. The music used is key to demonstrating the genre of the film as the bold audio has an adventurous or thrilling tone to it. The dialogue at the begging of the radio advert appears to be audio from the film which helps to portray the film in an appealing way for an audience and to demonstrate the themes of the film. The mention of key actors names draws in audience and may also signal what genre the video is likely to be. 

The voice over at the end of the radio advert features key information such as the classification of the film, "certificate X", and where the film can be seen and when such as the dialogue "all over London from Sunday". There is also a voice over used at the end which works as a conclusion to the advert. It features a line that may be considered a tag line: experience apocalypse now and you will never need to go to war. There is also use of audio which gives insight agin into the genre of the film and is likely to have been taken from the film itself: "the horror" These words are repeated at the end and fade out to create drama and emphasis about the horror and thriller styled genre. 

RESEARCH: ANALYSING RADIO TRAILERS - FANTASIA

I have looked at the 1979 london radio advert for the film Fantasia. The radio advert follows a specific pattern of an introduction, the use of voice overs and music.

In the radio advert for Fantasia, there is an introduction which includes the use of a voice accompanied by classic music. The film name is immediately introduced with a factual selling point: "In full stereophonic sound: Fantasia!". The sound of the string instruments is effective as specific parts of the music are louder and more bold. The upbeat tune in the background builds suspense as it gradually becomes stronger.

The music assists in establishing the genre of the film. It is fast paced and upbeat, the sound of the string instruments almost becomes hurried and muddled together to create a fantasy feel. The upbeat tone to the music suggests that the film could be aimed at a younger audience. The voice over also confirms this due to the mention of "Walt Disney's Fantasia" which wil be associated with children's animations and productions.  The speech also develops the plot and genre of the film: "where colour and shape merge with the worlds most beautiful music". This conveys a musical, fantasy based film. 

The conclusion of the radio advert features another voice over with a different narrator. Change in the voice here signals that the information being given has a different purpose. Key information is coveyed by this new narrator which features towards the end of the advert. The information conveyed here relates to where the film can be viewed: "an exclusive presentation, now showing at the Odeon Haymarket". The musical soundtrack can be heard to build to a climax towards the end of the advert to build the suspense and establish that this is the end of the advert. 

RESEARCH: RADIO TRAILERS

Today we investigated radio adverts used for films by looking at a playlist on YouTube entitled 1970s radio adverts for cult movies. This playlist has been a brilliant source for me as it allowed me to view a range of radio adverts.

We also looked at the radio advert for the popular television show "Doctor Who". We analysed these and found that they follow a specific structure. This tends to include:

• an introduction 
• use of voice overs and music that establish the genre 
• introductory voice over which also specifies genre 
• dialogue spoken by key character creating drama and suspense setting out key thiemes 
• a musical soundtrack which accompanies dialogue building to a climax 
• tag line taken from the film poster
• conclusion with another voice over provides key information about when the film opens, when the screenings take place and the certification

TRELLO UPDATE 2

Today I updated my trello and have included screen shots below to show my progress. To be taken to a live version of my trello please click either of the images below.