RESEARCH: ANALYSING RADIO ADVERTS - DOCTOR WHO

Having looked at and analysed example of radio adverts from the 1970s, I'e decided to also analyse more modern day radio adverts. I wish to be able to find out the key information that should be displayed in these types of adverts and what has changed  between older and more modern radio adverts so that I can include information that is necessary and effective.

In the radio advert for doctor who it has followed a very similar pattern to those of the 1970s. It used voice overs, sound effects and music to advertise the genre of the film. The beginning consisted of the use of a recognisable sound effect which represented the "Tardis". This immediately helped the audience to associated the sound with doctor who and can help to grab people's attention. The voice over used was from one of the main characters who narrates the advert offering he insight into her own character and the relationship between herself and the doctor. She does not however explain the storyline in detail in the way that some of the 1970s adverts did.  "The doctor" is repeated and mentioned as well as the name of the female characters narrating "I'm clara Oswald" however the official title of the television drama isn't introduced until later in the advert where a different narrator is used. This change in voice has enabled the first narrator to stay in character and create drama and excitement however the second voice displays clear information about the programme  such as: "on BBC 1" and "Saturday at 7. 

Genre is established through music which creates dramatic tense feel as well as the speech and the sci-fi sound effects used. As well as this, the theme tune for the television series accompanies the second narrator and there are bites of audio from the television series being included within the advert to add depth to the story. The audio creates excitement and tension as shouts can be heard.