The narrator used helps to grab the attention of the audience. A relationship is built with the audience through synthetic personalisation. The narrator states "nothing you have ever seen heard or imagined could ever prepare you for this reality", the use of the personal pronoun "you" helps to build this personal relationship with the audience. There is a strong and over dramatic description of the film such as "brought to you by the awesome technology of modern film and "the man and the story are as real as you are". Not only does this grab the attention of the audience but it helps to establish the tone and key genre of the film as it appears dramatic and action packed. The music assists in creating this sense of action and adventure as it is dramatic and in places and is a type of music that is very stereotypically used with action or hero movies. Super is now the movie - here there is an assumption that superman is known by the audience suggesting that the audience is viewed as being very broad.
As well as this, the advert features a tag line "you'll believe a man can fly" which allows consumers to make a connection between the poster and the film tying together all promotional aspects of the film. The title of the film "Superman" is repeated at various points in the advert to reinforce this to the audience. There is also, again following the pattern of radio adverts, information on when and where to see the film, "now at selected west end and suburban cinemas", and the rating "certificate A".
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