The film poster for the short film "Fill Me In" is used to convey the genre of the film. The audience are informed about genre of the film in various ways. The focus of attention is on the characters who are featured on the poster and are a large part of the poster itself. The characters are clearly the main focus point of the poster as the image is large and the characters are dressed in bold patterns that vary from colours in the rest of the poster. White is the predominant colour as it is used in the background. Use of this colour helps to make the image of the characters stand out and it draws attention to them.The sense of drama is created through the body language of the characters. The image works with the stereotype that women fight over men as the male is placed standing between the two female characters. One of the female's is leaning on the male and her body language suggests a sense of romance. The female positioned to the right of the couple appears troubled by the behaviour and her gaze is set on the male again showing that the focus is on the male. The use of the two female characters and one male immediately created the idea for the audience that there is a sense of romantic drama occurring in the story.
The text used is designed in a way that links with the title of the film itself as the font used appears to be filled in or coloured in with pen. The colour red is used for the title of the short film as well as a question featured at the top of the poster where the audience will be drawn to the image of the three people. The colour red has connotations with romance as well as danger which signals to the audience again that this is a dramatic piece. Specific language such as the personal pronoun "you" is used to personally address the audience which is engaging and helps to grab the attention of the audience. Use of a rhetorical question "would you give him a second chance?" not only engages the audience but also conveys the drama of the short film as the audience is made aware that there is an issue. The word "him" shows the audience that the male is at fault; featuring the male with two females suggest romantic drama. Stereotypically men are considered unfaithful which is shown within this poster.
Strong on textual analysis but also draw attention to the institutional information supplied, as you will have to be familiar with the conventions in order to reproduce them convincingly.
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