Today we investigated radio adverts used for films by looking at a playlist on YouTube entitled 1970s radio adverts for cult movies. This playlist has been a brilliant source for me as it allowed me to view a range of radio adverts.
We also looked at the radio advert for the popular television show "Doctor Who". We analysed these and found that they follow a specific structure. This tends to include:
- an introduction
- use of voice overs and music that establish the genre
- introductory voice over which also specifies genre
- dialogue spoken by key character creating drama and suspense setting out key thiemes
- a musical soundtrack which accompanies dialogue building to a climax
- tag line taken from the film poster
- conclusion with another voice over provides key information about when the film opens, when the screenings take place and the certification
You showed good analytical skills when discussing this research in class. You watched a selection of radio trailers in order to pinpoint genre conventions.
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